The website doesn't make it clear how the big fig bars differ from their figgies and jammies counterparts. It's pretty simple. They're about 1/3 larger and each fig bar is individually wrapped, making them more travel-friendly and letting you eat just one without worrying about the others drying out. Otherwise, they taste the same and have the same filling to crust ratio. I like buying both so I can fit the needs of the day. Either way, they're the best GF fig cookie out there.